Behind the Scenes (BTS) Coverage

Getaran Pertama tells the story of how the first choir to sing Negaraku was formed. To amplify the campaign, Watermelon produced 3 BTS videos to capture the campaign ideation, production and launch. Two months of work was edited into content that told the “making of” story in three different ways – the actual events behind the campaign, the technology created to bring the campaign to life, as well as the brand and national messaging behind the campaign.